Expert: E-commerce audience expands 40% between April and January

MOSCOW, May 14 (PRIME) -- Russia’s e-commerce audience spiked by 40% in April in comparison to January, according to Yandex.Market Analytics, seen by PRIME on Thursday.

“The audience of under 17 demonstrated the highest growth – it increased by 65%. The audience of between 18 and 24 was on the second place with a 62% rise, and the audience of between 35 and 44 was on the third place with a 47% rise,” the research read.

The number of users of over 55 rose by 32%.

The research was based on the users who visited the websites of online stores and viewed at least one item.

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